Director, Sponsorship Consulting

New York City, NY (Hybrid)

$95K/yr – $127K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

Job Summary

Own international sponsorship execution from strategy through activation, aligning brands with properties, agencies, and rightsholders to drive global partnerships and client outcomes.

  • Sponsorship Strategy & Activation: shape multi-market activation plans and ensure assets are leveraged end to end.
  • Partnership & Stakeholder Management: translate property landscapes into opportunities and manage senior client relationships.
  • Agency & Rightsholder Collaboration: coordinate with international teams, sanctioning bodies, and rightsowners to deliver campaigns.

Job Description

Responsibilities

  • Manage global execution of a client’s international sponsorship portfolio, ensuring full use of all available assets
  • Drive partnership strategy, leveraging an in-depth understanding of the property landscape to identify areas of opportunity and optimization for clients
  • Collaborate with an international agency team delivering regional brand programs to support global partnerships
  • Communicate with senior clients to ensure ongoing satisfaction and collaboration
  • Oversee relationships with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
  • Manage teams developing key documents, including activation plans and POVs, to client-ready status
  • Demonstrate knowledge of the full marketing mix, including social media, content marketing, influencer strategies, and promotional campaigns
  • Lead full-service activation campaigns and events from end to end
  • Maintain oversight of all activation programming, including annual and per-event budgeting, in line with internal guidelines
  • Support negotiations with local, national, and global rightsholders on behalf of clients, securing win-win agreements that exceed expectations

Requirements

  • 7+ years of experience in sponsorship consulting, sports marketing, or brand partnerships
  • Direct experience working with Formula One, motorsports, or comparable global sports properties (e.g., Olympics, golf)
  • Experience advising brands, agencies, or teams on sponsorship strategy and activation
  • Proven experience creating and presenting strategic decks to senior client stakeholders
  • Experience leading and mentoring junior team members
  • Bachelor’s degree or equivalent professional experience

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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MKTG

For over 20 years MKTG S+E has led some of the most transformative sponsorships in sports & entertainment. We leverage deep insights and our network of seasoned & creative team members to create impact between properties, personalities, fans, & brands across the globe. Simply put, we help brands move at the speed of fans.

New York, New York, USA
748 employees (192 in marketing)

Salaries

Posted range

$95K/yr – $127K/yr

Taken straight from the job posting.

See all MKTG salaries

Traffic Signals

Monthly Visitors
27K
Traffic Source Mix
Search
37.6%
Direct
46.1%
Referral
8.7%
Social
6.4%
Paid
1.1%

Headcount Trend

Current headcount: ~748
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Director, Sponsorship Consulting

MKTG · New York City, NY · Hybrid