Responsibilities

• Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
• Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes
• Guide junior team members in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
• Ensure team follows QA process and daily pacing
• Lead strategic social plan development in tandem with the Digital & Business Solutions teams
• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
• Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
• Drive team brainstorms to kick off plan and consideration set development
• Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
• Stay abreast of industry trends, develop POVs related to overall social marketplace buying

Requirements

• 6-7+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
• Deep understanding of advanced analytics and performance media
• Strong familiarity with marketing principles, analytics and concepts
• Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning process
• Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Exposure to advanced targeting/retargeting tactics in social , used both 1 st and 3 rd party data
• Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients , while coaching team members on these skills
• Comfort owning and managing budget/investment levels in social media across multiple accounts

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays
• unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs