Responsibilities

• Own and evolve a comprehensive organic social media strategy — spanning proactive programming, reactive engagement, and always-on content — that drives brand awareness, audience growth, and community building across all platforms
• Develop and maintain an integrated editorial calendar of campaigns, activations, and evergreen content that speaks to multiple audiences, including pet parents, prospective members, and the veterinary community
• Champion hands-on creative direction for compelling stories about pet insurance, the Trupanion difference, and the importance of protecting the pets people love and care for
• Extend brand visibility, voice consistency, and thought leadership across all social platforms and cultural conversations
• Build and scale a UGC strategy that identifies, curates, and amplifies authentic member and pet stories across owned social channels
• Develop clear guidelines and workflows for rights management, content sourcing, and UGC integration into broader campaigns
• Partner with Paid Media to leverage high-performing UGC for social advertising and performance campaigns
• Lead the development and execution of an influencer marketing program, including strategy, partner identification, contract negotiation, briefing, content approval, and performance reporting
• Cultivate a tiered influencer network spanning macro, micro, and nano creators within the pet, veterinary, and lifestyle spaces
• Ensure influencer partnerships are authentic, brand-aligned, and measurable against business objectives
• Set the standard for how Trupanion shows up for its community — establishing response frameworks, tone guidelines, and escalation protocols for daily social engagement
• Lead a team responsible for monitoring and engaging across owned channels, rating and review sites, and community conversations — ensuring every member interaction reflects the Trupanion brand at its best
• Develop proactive engagement programs that deepen relationships with current members and foster advocacy and loyalty
• Serve as the senior leader for social brand reputation, owning the strategy for monitoring, responding to, and proactively managing Trupanion's online presence
• Establish crisis communication protocols and partner with Legal, PR, and Customer Experience to manage sensitive or high-visibility situations with speed and care
• Track and report on brand sentiment trends, identifying risks and opportunities to protect and strengthen Trupanion's reputation
• Lead, coach, and grow a high-performing, multi-disciplinary social team — setting clear goals, developing talent, and building a culture of creativity, accountability, and continuous learning
• Collaborate closely with Paid Media, Brand & Marketing, Partnerships, and Customer Experience teams to develop fully integrated campaigns and a cohesive content ecosystem
• Set and manage performance goals, reporting cadences, and KPI frameworks across reach, engagement, sentiment, influencer ROI, and UGC performance — with insights that inform broader Marketing strategy
• Actively monitor competitors, platform trends, and the evolving social landscape to identify emerging opportunities and keep Trupanion ahead of the curve

Requirements

• 10+ years of social media strategy and management experience, with demonstrated results growing audience, engagement, and brand equity through integrated social programs
• 4+ years in a senior people leadership role, managing and developing multi-functional teams
• Proven experience leading influencer marketing programs from strategy through execution and measurement
• Demonstrated success managing brand reputation and navigating social crises with composure and sound judgment
• Experience developing and scaling UGC programs as part of a broader content and brand strategy
• Track record of setting, hitting, and clearly communicating the business value of social KPIs to senior leadership
• Exceptional copywriting and editorial judgment, with a history of hands-on content creation and creative direction
• Deep fluency in social media platforms, trends, and analytics; proficiency with social media management and listening tools (Sprinklr experience a strong plus)
• Strong data literacy — comfortable building reporting frameworks, drawing insights, and translating metrics into strategic recommendations
• Confident and collaborative leader with outstanding communication skills and a proven ability to influence cross-functionally
• Proactive problem-solver and creative thinker who thrives in fast-paced, ambiguous environments
• Genuine love of pets and an instinct for what makes pet-owning audiences tick (and laugh)

Preferred

• Bonus points if you're maybe, just a little bit, pet obsessed.

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.