Responsibilities

• Leads the university’s flagship institutional social media strategy and engagement efforts. Serves as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends.
• Develops and leads a multi-person social media team, including full-time staff and student workers. Establishes digital strategies, operational systems, workflows and editorial/design standards to ensure efficient and high-quality content development and engagement aligned with institutional priorities and brand principles.
• Oversees the day-to-day management of the flagship social media channels. Directs, reviews and approves flagship social media content to ensure consistency, quality, accessibility and alignment with institutional voice.
• Develops strategies to advance executive visibility and institutional thought leadership across digital channels.
• Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university’s reputation or operations. Synthesizes these discussions into real-time, actionable insights to support issues management, crisis communications and executive decision-making.
• Serves as a key communications partner during emergencies, institutional matters and reputational events. Leads flagship social media communications during emergencies and operational disruptions.
• Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations.
• Evaluates emerging platforms, technologies and digital engagement strategies to support innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels.
• Develops and oversees enterprise social media standards, governance and best practices. Leads the university’s Social Media Collective.
• Performs other duties as assigned.