Responsibilities

• Own the global social media vision, strategy, and operating model for @Minecraft, ensuring social media is a core driver of business impact, not just a publishing function.
• Lead end-to-end Minecraft social strategy across all major platforms including TikTok, Instagram, Facebook, X, YouTube, and Pinterest, with a platform-native approach to content, cadence, and creative formats.
• Set and evolve creative quality bars, ensuring Minecraft’s social presence remains culturally relevant, innovative, and distinctive while scaling across a high-volume, global content ecosystem.
• Translate business priorities into social strategies across the full franchise, including the base game (Vanilla Minecraft), Marketplace, IP expansion, entertainment and experiences, consumer products, partnerships, and Minecraft Education.
• Establish clear success metrics that connect social performance to business outcomes, including acquisition, engagement, monetization, and franchise health, in close partnership with analytics and business teams.
• Lead a high-performing social media organization, defining roles, responsibilities, workflows, and decision-making frameworks that enable speed, accountability, and creative excellence.
• Drive a social-first mindset across marketing, product, and partner teams, influencing upstream planning so social considerations are embedded early in go-to-market strategies.
• Contribute to editorial planning and prioritization, balancing always-on franchise storytelling with tentpole moments, product launches, and cultural opportunities.
• Partner closely with creative, influencer, affiliate, brand, product, media, and regional marketing teams to ensure alignment, integration, and clear ownership across channels.
• Use data and insights to continuously optimize strategy, content mix, and resource allocation, scaling what works and sunsetting efforts that do not deliver impact.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years social media marketing OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years social media marketing OR equivalent experience.
• 3+ years people management experience.
• Knowledge of Minecraft; and understanding of the Minecraft community and franchise.
• Experience working with global brands and practical experience creating both global and regional strategies.
• Self-starter that has experience working with executive leadership.

Preferred

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years social media marketing OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years social media marketing OR equivalent experience.
• 3+ years people management experience.
• Knowledge of Minecraft; and understanding of the Minecraft community and franchise.
• Experience working with global brands and practical experience creating both global and regional strategies.
• Self-starter that has experience working with executive leadership.