Responsibilities

• Instagram and TikTok growth strategy across feed, Reels, Stories, short-form video, community engagement, and performance reporting.
• The weekly and monthly social calendar, including product education, routines, launches, gifting, founder content, creator content, UGC, retail moments, and mission-aligned storytelling.
• Management, coaching, prioritization, and performance development of the Brand Content Creator.
• Creator and influencer content strategy, including product seeding, briefs, UGC, usage rights, content repurposing, and relationship tracking.
• Social community standards, including comment and DM tone, escalation guidelines, and customer engagement guardrails.
• Social reporting, weekly learnings, content testing priorities, and cross-channel content handoff.
• The social/content side of the Mama Ambassador and affiliate creator programs, in partnership with the Ecommerce leader who owns economics, tracking, and revenue reporting.
• Develop and lead a clear Instagram and TikTok strategy designed to increase reach, engagement, follower growth, saves, shares, profile visits, and brand relevance.
• Create repeatable content pillars, hooks, formats, series, and posting cadences that support consistent growth.
• Build a balanced content mix across baby care education, routines, gifting, founder storytelling, laundry and home care, customer love, social proof, retail moments, and the brand mission.

Requirements

• 6+ years of experience in social media, creator marketing, influencer marketing, content strategy, or social growth for a consumer brand.
• Proven experience growing Instagram and/or TikTok reach, engagement, followers, creator content, and UGC.
• Strong understanding of Reels, Stories, TikTok, creator culture, social trends, hooks, short-form video, and community engagement.
• Experience managing a content creator, social coordinator, influencer coordinator, freelancer, agency, or junior team member.
• Strong editorial and creative judgment with the ability to protect a premium brand while increasing visibility and relevance.
• Comfort using data to make decisions and translate performance into clear actions and priorities.
• Strong writing, captioning, briefing, content direction, organization, and project-management skills.
• Comfort working in a lean, fast-moving, founder-led environment where strategy and execution both matter.

Preferred

• Baby, beauty, wellness, lifestyle, home, fashion, family, personal care, premium CPG, or founder-led brands.
• TikTok Shop, affiliate creators, creator commerce, social commerce, ambassador programs, or product seeding.
• Managing TikTok, influencer, social media, or creator agencies and networks.
• Repurposing content across paid media, ecommerce, email/SMS, PR, Amazon, Target, or retail channels.
• Social planning, creator, editing, ecommerce, or reporting tools such as Later, Dash Hudson, Sprout, Planoly, Canva, CapCut, Shopify, Klaviyo, GRIN, Aspire, or CreatorIQ.

Benefits

• Medical, Dental and Vision Plan
• Company sponsored Life Insurance
• 401(k) with guaranteed company contribution
• Paid Time Off (designed to reward tenure)
• Paid Holidays
• Generous product discounts
• Casual work atmosphere with a friendly, work-life-balance culture
• Complementary snacks, drinks and goodies