Director, Social and Digital Media Marketing at WSP | New York City, NY | $133K/yr – $224K/yr

Director, Social and Digital Media Marketing

New York City, NY (On-site)

$133K/yr – $224K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

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Job Summary

Own and optimize the global paid and social media engine, turning channel strategy, audience targeting and measurement into measurable brand and revenue outcomes.

Own the global paid media strategy, allocation and optimization across LinkedIn, Google Ads, YouTube and programmatic.
Develop audience frameworks and campaign performance models to improve activation and ROI.
Establish attribution, benchmarks and reporting with MarTech and analytics to drive business outcomes.

Job Description

Define and lead WSP's global social and digital media vision, strategy, roadmap and success measures.
Develop channel strategies across LinkedIn, Google, YouTube, programmatic, paid social and other existing and emerging platforms.
Recommend channel investment decisions and optimize media mix based on performance and business priorities.
Partner with Marketing, Communications, MarTech and regional leadership teams to ensure alignment and integration.
Own the global paid media strategy, investment allocation and optimization.
Develop audience targeting frameworks, segmentation strategies and campaign performance models.
Lead paid activation across LinkedIn, Google Ads, YouTube, programmatic and other existing and emerging channels.
Establish performance benchmarks, attribution models and ROI measurement frameworks along with MarComms partners.
Partner closely with the MarTech and analytics teams to implement advanced reporting and insights.
Ensure investments generate measurable brand and commercial outcomes.

WSP

We are one of the world’s leading professional services firms, uniting our engineering, advisory and science-based expertise to shape communities to advance humanity. From local beginnings to a globe-spanning presence today, we operate in over 50 countries and employ approximately 73,000 professionals, known as Visioneers. Together they pioneer solutions and deliver innovative projects across sectors: Transport & Infrastructure, Property & Buildings, Earth & Environment, Water, Power & Energy and Mining & Metals. Together let’s unlock potential everywhere.#WeAreWSP

Founded in 1959

Montreal, Quebec, CAN

22K employees (1,493 in marketing)

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