Director, Social Commerce

Los Angeles, CA (Hybrid)

$120K/yr – $140K/yrDirector/Executive10+ years expFull time

Posted 3 days ago

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Job Summary

Own and lead the U.S. TikTok Commerce practice, shaping strategy, client leadership, revenue growth, and cross-functional collaboration across agency teams.

Drive relationships with senior clients and platform partners
Define vision, roadmap, and go-to-market for Mindgruve’s social commerce in the U.S.
Present results and recommendations to executives and lead performance-driven decisions

Job Description

Responsibilities

Lead senior relationship with TikTok Commerce U.S.
Secure access to platform programs, betas, and category initiatives
Define and evolve Mindgruve's U.S. social commerce vision, roadmap, and go-to-market strategy
Present performance results and strategic recommendations to senior client stakeholders
Represent the agency in industry and platform forums
Identify upsell and cross-sell opportunities across existing accounts
Monitor industry trends, regulatory changes, and competitive landscape
Design affiliate economics and creator incentive structures
TikTok Shop account setup, health, and compliance
Product catalog strategy (which products to prioritize, pricing/offer strategy, bundle logic)

Requirements

Bachelor’s degree in Marketing, Advertising, Communications or another related field
10+ years in a marketing agency environment
5+ years of experience in Social Commerce, Digital Marketing, E-commerce, or Paid Media
Minimum 2 years of hands-on social commerce or TikTok Commerce experience
Strong experience nurturing affiliate relationships across LTK, ShopMy, and TikTok Shop
Travel is required for this role, approximately 20% each year
Proven experience scaling brands on TikTok (health, FMCG, CPG, fashion preferred)
Demonstrated success launching or expanding brands into new markets
Existing network of 20+ creators you can activate immediately
Strong understanding of organic + paid TikTok growth strategies

Preferred

Former TikTok Commerce partnerships/category or agency growth lead (preferred)
Experience managing multi-brand GMV portfolios (preferred)
Retail media + social commerce integration experience preferred
Bonus points if you’re bilingual in Spanish and/or Portuguese.

Benefits

medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching.

Mindgruve

We are a modern media, commerce, and data technology company comprised of strategists, creatives, media and commerce experts, data scientists, and engineers driven by one common purpose — to accelerate business growth through data-driven marketing, creative, and commerce. With over 400 experts worldwide, our teams deliver full-funnel, predictive marketing solutions for global brands.

Founded in 2001

San Diego, California, USA

380 employees (152 in marketing)

mindgruve.com