Responsibilities

• Strategic Outlook: Forecasts performance, resourcing and financial risks across campaigns and Pods, proactively identifying and resolving issues.
• Campaign Management: Owns Onsite channel outcomes, standards, and delivery health. Approves media plans and optimization direction.
• Team Leadership: Oversees campaigns at a high level, and ensures workload is balanced and adjusted as needed across the team. Guides and manages Managers and Associate Directors, setting operations standards. Manages and mentors a team of Onsite Activation specialists and media buyers, providing guidance on best practices and professional development.
• Client Relations: Serve as primary point of contact for Onsite initiatives alongside SVP, collaborating with clients at multiple levels.
• Platform Expertise: Maintain deep knowledge of publisher-side platforms (notably Google Ad Manager) and their capabilities as well as leading buy-side platforms (The Trade Desk, DV360, CM360, etc.) and their capabilities.
• Data & Analytics: Drive data-informed decision making, support insights development, and report outputs.
• Process Improvement: maintain & enforce workflows, documentation, and quality assurance processes to ensure efficiency and accuracy. Drives process improvements and best practices.
• Cross-functional Collaboration: Partner with Offsite, Social, Retail Media Enablement, Media Strategy, and Analytics teams to ensure integrated campaign activation.