Director, Retail Consultancy

Rogers, AR (On-site)

$121K/yr – $158K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Lead retail media and shopper marketing strategy for grocery accounts, owning relationships and cross‑functional growth initiatives.

  • Own the retail media relationship and shopper marketing collaboration with the retailer.
  • Must-have: 8+ years in marketing/ecommerce with grocery retailers.
  • Demonstrates cross-functional leadership and a track record of growing assigned accounts.

Job Description

Responsibilities

  • Provide thought leadership, impacting/contributing to client’s way of doing business with their key retailer on an ongoing basis
  • Collaborate with clients and retailer to ensure full strategic alignment of all plans and programming, inclusive of omni/shopper strategy and plans, media strategy and media plans
  • Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
  • Expand assigned business through identification of growth opportunities within your retailer or class of trade
  • Owner of the retail media relationship specific to the retailer
  • Manage client relationship at the retail level to include shopper marketers, sales teams and Marilyn insights teams
  • Leads discussions on mid-campaign optimizations and final recap recommendations
  • Supports implementation of all programmatic/DSP and DDM activation and testing
  • Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
  • Develop annual business plans, setting short- and long-term strategic course for growth of assigned business

Requirements

  • Bachelor’s degree in advertising, marketing, business, or related field - MBA preferred
  • Minimum of 8 years of marketing, ecommerce, media or advertising experience with grocery retailers
  • Dynamic personality able to effectively engage and influence a variety of audiences
  • A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
  • Motivational leadership, inspiring team to deliver top performance every day against assigned business
  • Strategic thinking in the development of Shopper Marketing programs and management of day to day business
  • Sound decision making skills
  • Passion about business and dissatisfaction with status quo – always thinking of ways to improve/grow assigned client/business
  • Strong listening skills and attention to detail
  • Excellent verbal, written, presentation and interpersonal skills
  • Desire to dig in and do what’s needed to get the job done right.
  • Some travel is required

    Benefits

    • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
    • We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.
    • You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.
    Mars United Commerce logo

    Mars United Commerce

    Mars UnitedSM Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

    Founded in 1972
    Southfield, Michigan, USA
    970 employees (280 in marketing)

    Traffic Signals

    Monthly Visitors
    19.7K
    Traffic Source Mix
    Search
    37.8%
    Direct
    46.2%
    Referral
    7.8%
    Social
    6.8%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~970

    Marketing Team

    Marketing Team Size
    117 (12% of company)
    Marketing Roles Posted (Last 30 Days)
    11