Director, Product Marketing

New York City, NY (Hybrid)

$120K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market and cross-functional launch ownership for new products in a B2B financial services context, focusing on strategy, positioning, and demand outcomes.

  • Strategic planning: set priority focus areas and coordinate launches that maximize market impact.
  • Product positioning and collateral: develop messaging and materials to differentiate our value proposition with sales and partners.
  • Market intelligence: translate sales insights, research, and competitive analysis into product and go-to-market decisions.

Job Description

Own the go-to-market and cross-functional launch ownership for new products in a B2B financial services context, focusing on strategy, positioning, and demand outcomes.

  • Strategic planning: set priority focus areas and coordinate launches that maximize market impact.
  • Product positioning and collateral: develop messaging and materials to differentiate our value proposition with sales and partners.
  • Market intelligence: translate sales insights, research, and competitive analysis into product and go-to-market decisions.
Vestwell logo

Vestwell

3.7 Glassdoor

Vestwell is the backbone of the modern savings economy. Vestwell is a financial technology company that makes it easier for more individuals to save for life’s most important moments—from retirement to education and healthcare. Founded in 2016, Vestwell’s platform removes traditional barriers to saving, making it accessible, efficient, and approachable for everyone.Vestwell provides a comprehensive suite of workplace savings solutions, including retirement plans, student loan repayment benefits, and specialized accounts for education, emergencies, and disability savings.Trusted by financial advisors, employers, payroll providers, financial institutions, and government agencies, Vestwell empowers nearly 1.5 million savers across over 350,000 businesses nationwide, with over $35 billion in assets saved across all 50 states. With a commitment to closing the savings gap and fostering a secure financial future for all, Vestwell provides an elevated and accessible savings technology everyone deserves.Recognized among CNBC’s World’s Top Fintech Companies, the Inc. 5000 list of fastest-growing companies, Forbes America’s Best Startup Employers, WealthManagement.com’s Retirement Plan Advisor Support Award, Built In’s Best Places to Work, and PLANSPONSOR’s Top 10 Recordkeepers, Vestwell continues to set the standard for innovation and impact in the savings industry.For more information, visit vestwell.com.

Founded in 2016
New York, New York, USA
454 employees (28 in marketing)
56% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
684.7K
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
13%
Direct
66.3%
Referral
19.3%
Social
0.2%
Paid
1.2%

Headcount Trend

Current headcount: ~456

Marketing Team

Marketing Team Size
16 (4% of company)

Funding

Total Funding
$623.8M
Last Raise
$385M
Series E, 26 days ago

Funding History

  • Feb 2026
    Series E • $385M
  • Dec 2023
    Series D • $125M
  • Jul 2021
    Series C • $70M

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