Responsibilities

• Strategize on priority focus areas that can make biggest positive impact
• Developing new product positioning to effectively articulate and differentiate our value proposition
• Ensure direct reports are aligned to deliver on broader marketing and company objectives
• Strategizing and planning the launch of new products and working cross-functionally for a coordinated effort
• Building the tools and tactics needed to effectively introduce new products and partnerships to market through tools such as presentations, collateral, and internal communications
• Collaborating with marketing team to successfully communicate releases and drive demand generation around new product development
• Supporting sales through trainings and enablement tools that foster a deep understanding of what they're selling
• Develop strong market intelligence so that you understand the market and buyer behavior through sales insight, market research and competitive analysis. Bring relevant information to the appropriate product, sales and leadership teams

Requirements

• 7+ years of B2B product marketing experience
• Experience managing and leading a team
• A deep understanding of the financial services industry and retirement plan market
• Experience in branding, communications strategy, partnerships, and product development
• A constant drive to improve middle-of-the-funnel lead generation
• Outstanding verbal and written communication skills
• A demonstrated start-up mentality with the ability to operate in a collaborative team environment and adapt effectively to changing business priorities/strategies
• Proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily!

Benefits

• We're an innovative, high-growth company, with lots of exciting milestones ahead. We value health and wellness at Vestwell and in addition to a dedicated Employee Wellbeing Committee, we offer competitive health coverage and generous vacation offering.
• We have adopted a hybrid office policy, but all employees are welcome at our bright, comfortable office with many workspace options in our Midtown Manhattan, Austin, King of Prussia, and Phoenix offices, so everyone has a setting that is the most productive for them.
• Oh, and naturally we have a great 401(k) plan!