Director, Product Marketing Solutions (Commercialization)

New York City, NY (On-site)

$179K/yr – $318K/yrDirector/ExecutiveFull time

Posted 4 weeks ago

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Job Summary

Own the go-to-market and revenue engine for CA&E solutions across focused client segments, coordinating with Sales, Product, and Marketing to drive awareness, adoption and pipeline.

  • Drive commercial strategy, launches, and market insight for segment-specific growth.
  • Equip sales with tailored value props, content, and executive-ready proposals to win opportunities.
  • Build partnerships and enablement across product, sales, and channel leaders to speed revenue and scale adoption.

Job Description

Responsibilities

  • Drive Go-to-Market Strategy & Revenue Growth - Lead commercialization and go-to-market strategies for CA&E solutions across assigned client segments, partnering closely with segment leaders and sales teams to drive awareness, adoption, pipeline growth, and revenue acceleration.
  • Support product launches by identifying priority client targets, market opportunities, and adoption strategies within assigned segments to accelerate scale and revenue impact.
  • Identify market opportunities, customer needs, and competitive insights within assigned segments to inform commercialization strategies, sales priorities, and growth plans.
  • Develop Client-Centric Proposals - Develop tailored value propositions and solution packages that address specific client priorities, challenges, and growth opportunities within assigned segments.
  • Translate complex products and capabilities into clear business value, equipping sales teams with the content, tools, and expertise needed to confidently position solutions and advance opportunities.
  • Partner with Sales to Win Business - Collaborate closely with Sales Segment Leads, Account Management, and Product to support high-value client opportunities and strategic pursuits.
  • Lead strategic proposal development, executive presentations, client workshops, and enterprise RFP responses.
  • Mobilize and coordinate the appropriate stakeholders to support strategic client engagement scoping, ensuring the right expertise is brought forward to advance opportunities.
  • Proactively identify and track opportunities tied to various funding sources, and develop timely, actionable go-to-market plans to accelerate revenue generation across assigned client segments.
  • Create Sales & Marketing Enablement - Develop scalable training materials and commercialization content.
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Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Founded in 2014
Purchase, New York, USA
45K employees (2,376 in marketing)

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$732K
Traffic Source Mix
Search
17.5%
Direct
35.5%
Referral
44.3%
Social
2%
Paid
0.6%

Headcount Trend

Current headcount: ~45.5K

Marketing Team

Marketing Team Size
1,811 (4% of company)
Median Career Experience
20 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
4

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