Responsibilities

• Own product marketing strategy for Sage’s North American HCM, payroll, workforce management, and AI-enabled portfolio.
• Shape portfolio positioning, value propositions, and commercial strategy to support growth, adoption, retention, expansion, and market differentiation.
• Influence roadmap, investment, segmentation, pricing, packaging, launch sequencing, and go-to-market priorities through market, customer, product, and commercial insight.
• Lead, coach, and develop a high-performing product marketing team, raising standards and scaling product marketing impact.
• Lead customer, market, competitor, analyst, and commercial insight to inform product strategy and go-to-market decisions.
• Translate evidence into recommendations that influence roadmap, launch priorities, segmentation, pricing, packaging, and growth opportunities.
• Challenge assumptions with data and customer insight to strengthen Sage’s position in the HCM, payroll, workforce management, and AI-enabled software market.
• Define differentiated positioning, messaging, and value propositions across products, segments, buyer audiences, and customer lifecycle stages.
• Build clear, evidence-based narratives that communicate customer value, competitive differentiation, and commercial relevance.
• Strengthen Sage’s market story around connected HR, payroll, workforce management, financial management, and trusted AI-powered workflows.

Requirements

• 10+ years of product marketing experience in B2B SaaS, ideally within HCM, Payroll or Finance solutions
• People leadership experience with a track record of coaching, developing capability, and scaling product marketing impact.
• Background leading product marketing strategy across a portfolio, product domain, region, or multi-product business.
• Deep understanding of B2B SaaS go-to-market models, customer journeys, segmentation, pricing, packaging, adoption, retention, expansion, and commercial performance drivers.
• Advanced capability in positioning, messaging, value proposition development, portfolio narrative, and executive-level storytelling.
• Strong use of customer insight, market research, competitive intelligence, analyst perspectives, product signals, and commercial data to guide strategy and decision-making.
• Track record influencing roadmap, investment decisions, go-to-market sequencing, segmentation, launch priorities, and commercial planning.
• Strong commercial judgment and cross-functional leadership, with measurable impact on launch effectiveness, sales readiness, customer adoption, retention, expansion, or revenue growth.