Director of Product Marketing - Restaurant at Global Payments Inc. | Charlotte, NC | $160K/yr – $170K/yr

Global Payments Inc.

Director of Product Marketing - Restaurant

Charlotte, NC (On-site)

$160K/yr – $170K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own a full product marketing function for SaaS with a focus on audience-aligned positioning, launches, and GTM execution that moves mid-market to enterprise deals.

Product positioning and messaging: define differentiated positioning with audience and competitive insights.
Product launches and adoption: orchestrate launches, craft messaging, and measure usage impact.
Go-to-market and sales enablement: lead GTM plans and create tools to support inside and channel sellers.

Job Description

Lead, mentor and develop a team of high performing product marketers
Product Positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
Product Launches - Responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring product usage success.
Go-to-market strategy - lead the development and execution of comprehensive product go-to-market plans to drive product adoption and customer engagement in the various customer segments and markets mapped to the ideal customer profile for this product.
Strategic Segmentation Frameworks: Develop and define segmentation models based on firmographics, technographics, and behavioral patterns
Opportunity Identification: Conduct white space analysis to identify and prioritize high growth opportunities and expansion opportunities.
Sales enablement - Responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers. Experience working with software applications and in-app marketing experience is preferred.
Be the voice of the customer - enable internal teams by being the internal voice of the customer.
Performance tracking and reporting - track and monitor performance including product win rates to show impact

Global Payments Inc.

At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone. And to do that, we’ve built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises.Our team of 27,000 experts is dedicated to your success. Headquartered in Atlanta, Georgia, we're a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America. Wherever you are—or wherever you want to be—we’re there, ready to support you.For more information, visit company.globalpayments.com and follow Global Payments on X , LinkedIn and Facebook.

Founded in 1967

Atlanta, Georgia, USA

25K employees (347 in marketing)

company.globalpayments.com