Responsibilities

• Actively identify growth opportunities and blockers within assigned product lines by working cross-functionally with Product, Sales, Marketing, and Operations to resolve positioning, packaging, competitive, or adoption issues that impact bookings and revenue.
• Own market definition, segmentation, buyer personas, and problem statements using the Pragmatic Marketing framework.
• Define and maintain differentiated positioning, messaging, and value propositions for assigned product lines.
• Translate market and customer insights into actionable guidance for Product Management, influencing roadmap and prioritization.
• Collaborate with Sales Enablement to lead GTM strategy and execution for launches, major enhancements, and portfolio initiatives.
• Ensure consistent, high-impact product narratives across marketing campaigns, sales motions, and customer-facing materials.
• Partner with Sales leadership to ensure clarity, confidence, and adoption of messaging in the field.
• Continuously identify and act on opportunities to grow revenue by working cross-functionally to remove barriers related to messaging, packaging, competitive positioning, pricing, or sales execution.
• Analyze win/loss data, funnel performance, and competitive dynamics to recommend and drive corrective actions.
• Serve as a commercial problem-solver, mobilizing stakeholders to address issues that impact bookings and expansion.

Requirements

• Bachelor’s degree in marketing, business administration, communication or related field required.
• Graduate degree in marketing, business administration, communication or a related field desired.
• Pragmatic Marketing Certification preferred.
• 10–12+ years of experience in Product Marketing, Product Management, or related roles; prior people leadership required.
• Proven success owning GTM for complex B2B products or services; clinical trials, life sciences, or healthcare experience strongly preferred.
• Deep familiarity with the Pragmatic Marketing framework and market-driven product practices.
• Strong commercial acumen with experience influencing bookings, pipeline, and product adoption.
• Exceptional stakeholder management skills with the ability to influence without authority. Strong executive communication, strategic thinking, and problem-solving capabilities.

Nice To Have

• Pragmatic Marketing Certification preferred.

Benefits

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
• Employee Assistance Programs and additional work/life resources
• Referral Bonuses and Tuition Reimbursement
• Flexible PTO
• Volunteer Time Off to benefit the community
• Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement