Director - Product Marketing at Pocket FM | San Francisco, CA | $200K/yr – $220K/yr

Pocket FM

Director - Product Marketing

San Francisco, CA (On-site)

$200K/yr – $220K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own US GTM for a consumer internet audio product, partnering with Product, Data Science, and Growth to move adoption and revenue through category-defining messaging.

Lead market positioning and end-to-end launches across paid, lifecycle, organic, partnerships, and creators.
Translate customer insights into marketing strategies that drive adoption, engagement, and revenue with cross-functional teams.
Own US entertainment market intelligence and storytelling that informs product priorities and category creation.

Job Description

Define how we take new products, features, and content experiences to market in the US- from identifying the opportunity to shaping the narrative and driving adoption
Build positioning that cuts through a crowded entertainment landscape and gives consumers a compelling reason to choose us over everything else competing for their attention
Work shoulder-to-shoulder with Product, Data Science, and Growth to turn customer insights and product decisions into marketing strategies that move business metrics, not just awareness
Develop a deep understanding of the US entertainment, creator, and audio ecosystem. Know what consumers care about, where the market is headed, and where we can create our own category instead of following others
Lead market and competitive intelligence that influences not only marketing plans but product priorities and long-term business bets
Create repeatable GTM playbooks that bring together paid, lifecycle, organic, partnerships, and creator ecosystems into one coordinated launch strategy
Partner with Brand and Communications to ensure every launch tells a consistent story, whether it's on the App Store, in a performance ad, through creators, or in the press
Define what success looks like before launch, establish the right leading and lagging indicators, and continuously refine strategy based on customer behavior and business outcomes
Be the strongest advocate for the US consumer in the room, ensuring products and messaging reflect cultural nuance instead of simple localization
Act as a strategic partner to founders and senior leadership, bringing a clear point of view on market positioning, competitive moves, and where we should play next

Pocket FM

3.5 Glassdoor

Pocket FM is the world’s #1 audio series platform, redefining entertainment with AI + human creativity. With 200M+ listeners in 20+ countries, we are building the future of global storytelling.

Founded in 2018

Bagalur, Karnataka, IND

3.7K employees (2,405 in marketing)

www.pocketfm.com

59% recommend to a friend