Responsibilities

• Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns.
• Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
• Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
• Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
• Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
• Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
• Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.

Requirements

• Deep understanding of healthcare technology, retail pharmacy workflows, and value-based care trends.
• Expertise in go-to-market planning, competitive positioning, and demand generation.
• Strong cross-functional leadership and stakeholder management.
• Data-driven decision making with proficiency in marketing performance analytics.
• Clear, compelling written and verbal communication tailored to diverse audiences.
• Proficiency in Salesforce, marketing automation platforms, and customer segmentation tools.
• Bachelor’s degree in marketing, business, healthcare administration, or related field.
• Minimum 7 years of experience in product marketing, including healthcare technology or pharmacy services.
• Demonstrated experience driving both strategy and execution in a B2B SaaS or services environment.

Preferred

• MBA or advanced degree.
• Experience marketing to health systems, pharmacies, or payers.
• Background in clinical workflows, medication adherence, or patient engagement solutions.
• Experience launching SaaS platforms or subscription-based services.