Responsibilities

• Own product marketing strategy and positioning for the full portfolio, Solid Tumor, Heme, MRD, and future additions, across the full product lifecycle
• For each product and portfolio, define the strategy to protect current share, grow it, and expand the total market opportunity
• Given the breadth of the portfolio, set clear priorities for where the team invests time and budget, deliberately choosing what not to pursue to focus on what will move the needle most
• Define and track the KPIs that measure whether each portfolio’s protect, grow, and expand strategy is working, adjusting strategy and resourcing based on what the data shows
• Partner with Product Management on portfolio strategy and roadmap, ensuring product marketing priorities inform and are informed by what’s being built
• Partner with Commercial Launch Excellence on cross-functional launch process and readiness, ensuring Marketing delivers its part on time and to standard
• Collect voice-of-customer insights at the product level, personally and through the team, informing both portfolio strategy and Product Management’s roadmap
• Lead and develop the portfolio marketing team (Solid Tumor, Heme, MRD Managers), setting priorities and connecting individual portfolio strategies into one coherent product marketing function
• Own competitive intelligence at the product level personally and ensure it’s built into each portfolio manager’s ongoing responsibilities, distinct from audience-level competitive intelligence owned by Commercial Marketing
• Partner with the Director, Market Presence and Influence and the Director, Marketing Operations to align brand, content, and digital support with portfolio priorities, ensuring portfolio managers connect directly with Digital, Content, and Social resources on individual project execution

Requirements

• Bachelor’s Degree required, Master’s preferred
• 10+ years of progressive product marketing experience in healthcare, life sciences, or diagnostics, including direct oncology portfolio exposure with 5+ years of people leadership experience
• Demonstrated experience owning a departmental budget, including AOP planning and in-year spend management
• Demonstrated experience setting strategy and prioritization across a broad, multi-product portfolio, comfortable deciding what not to pursue in order to focus resources
• Strong track record of influencing product roadmap and strategy decisions through partnership and shared accountability, rather than pure downstream execution
• Experience working within a structured cross-functional launch process (similar to Commercial Launch Excellence), ensuring Marketing’s deliverables are strategically aligned and delivered on time
• Comfortable defining and tracking KPIs, using performance data to adjust strategy and resourcing
• Track record of leading and developing a team, setting priorities across genuinely different product lines and connecting them into one coherent function
• Experience collecting and applying voice-of-customer insights to inform strategy
• Diagnostics, healthcare services, or other regulated-industry experience advantageous

Benefits

• highly competitive benefits with a variety of HMO and PPO options.
• company 401k match along with an Employee Stock Purchase Program.
• tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays.
• wellness courses and have highly engaged employee resource groups.