Responsibilities

• Deep health industry, clinical and user understanding: Working very closely with the Product Team and Domain resources, you will be a very deep source of truth on the healthcare landscape as it relates to Copilot — including clinical workflows, patient needs, regulatory considerations, competitive dynamics, emerging models of care, and commercial models. You will synthesize industry knowledge, competitive intelligence, and qualitative and quantitative user research to shape product direction and define “what should be true” for us to win in health. You will develop an understanding on how ordinary people are reacting to/engaging with AI health experiences, and what we need to do in order to deeply connect with their emotional, mental, and physical needs better than anyone else.
• Narrative before product: Support the Product Team in articulating the user promise, emotional center, and differentiated value of Copilot in health long before features ship — and use that narrative to influence product strategy, experience design, and quality bars.
• Roadmap shaping with conviction: You will partner deeply with Product, Design, Research, and Engineering to push for the features, experiences, safeguards, and standards required for clinical credibility, user trust, retention, and long term value.
• Category-defining positioning: You will craft positioning that is clear, human, uniquely ownable, and clinically credible
• Early go-to-market (GTM) and Creative Development: Contribute meaningfully to the earliest phases of go to market and creative thinking: the insight, the story, the cultural and clinical relevance, and the ambition for launch.
• Messaging architecture and naming: Build scalable frameworks for naming, messaging, and value propositions across a growing health portfolio — ensuring clarity, coherence, and emotional resonance across audiences ranging from consumers to clinicians.
• Leadership and team: Elevate a product marketing management (PMM) culture that values writing, taste, product intuition, and courage — not project management. Mentor and influence other PMMs and help set the standard for what great health PMM looks like at Microsoft AI. Maintain a deep, institutional commitment to trust, privacy, and responsible AI.
• Domain Experience: Maintain deep health domain knowledge, particularly with regards to US healthcare. Strategic health research (industry, clinical, competitive, user) that shapes product roadmaps
• Product and Roadmap Influence: Product narrative and positioning for Copilot’s health experiences, Roadmap influence and cross functional alignment across Product, Design, Research, and Engineering
• Early GTM and creative development: Drive naming, messaging, and value proposition frameworks, in partnership with GTM and Creative leaders across consumer and enterprise audiences. Deep involvement in launch strategy and integrated marketing planning
• Measurement and analytics: Understand what drives trust, engagement, and retention over time

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing
• OR equivalent experience
• 4+ years people management experience or indirect people management experience (or virtual teams)
• Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing in healthcare
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing in healthcare
• OR equivalent experience.
• 6+ years people management experience
• 10+ years of go to market or product marketing, with demonstrated ownership of end to end go-to-market (GTM) strategy and execution for complex products or platforms at enterprise or global scale.
• 5+ experience in healthcare or similarly regulated, high trust industries (e.g., health, life sciences, fintech, gov).
• Experience operating at Director scope, setting strategy and direction across multiple teams, regions, or motions, and driving outcomes through influence, systems, and leaders rather than direct execution.
• Experience positioning products in fast moving market and translating insights into clear strategic choices and execution priorities.
• Experience working cross functionally, partnering effectively with Product, Engineering, Sales, Finance, and Operations at senior levels to align priorities, manage trade offs, and deliver results.
• Experience influencing senior leadership through clear narratives, structured thinking, and data driven recommendations, with accountability for outcomes.