Responsibilities

• Positioning & Messaging: Own the overarching product narrative and messaging framework; ensure consistency and differentiation across products, solutions, and channels.
• GTM & Launch Strategy: Set the strategy for product launches and go-to-market plans (including high-level pricing advisory); lead cross-functional alignment across Product, Sales, and Marketing.
• Sales Enablement: Create battlecards, talk tracks, competitive briefs, and onboarding programs to ensure Sales and Customer teams communicate with clarity and confidence.
• Content Leadership: Develop high-impact content, including white papers, case studies, solution overviews, and thought leadership materials; ensure alignment to strategic priorities.
• Campaign Partnership: Collaborate with Growth & Demand Gen to ensure product marketing strategy informs campaigns and drives measurable outcomes.
• Market & Competitive Intelligence: Own insights into market trends, customer needs, and competitor positioning and pricing to shape product and marketing strategy.
• Customer Advisory Board (CAB) Engagement: Partner with CX leadership to define customer storytelling, narrative strategy, and event messaging.
• Leadership & Influence: Serve as a senior leader within Product, driving alignment and influencing cross-functional stakeholders across Marketing, Sales, and Customer Success.

Requirements

• 8-12+ years of product or solutions marketing experience in B2B SaaS, health tech, or data-driven industries, with at least 2–3 years in a leadership role.
• Proven ability to craft differentiated messaging and translate complex technical concepts into business value for multiple audiences.
• Strong cross-functional leadership and collaboration skills; experienced in influencing Product, Sales, and Marketing teams.
• Exceptional storytelling and executive-level communication skills; comfortable presenting to leadership and external stakeholders.
• Strategic thinker with the ability to balance long-term planning and hands-on execution.
• Experience leading initiatives and influencing cross-functional teams; interest or potential to grow into people management over time.