Director, Product Marketing LATAM & Emerging

San Francisco, CA (On-site)

$170K/yr – $320K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own LATAM strategy and growth by turning data and insights into regional priorities and plans.

Lead cross-functional alignment with Product, Marketing, Sales, Finance, and Global PMM.
Build and empower high-performing LATAM teams and scalable capabilities.

Job Description

Responsibilities

Build LATAM strategy and growth through data and insights
Establish country and audience priorities (e.g. Brazil, Mexico)
Develop annual and quarterly planning and performance tracking
Drive investment decisions and trade-offs to improve impact
Build market dynamics, customer behaviour, and competitive landscape analysis
Invent a strong regional perspective to global strategy and product roadmap decisions
Develop regional readiness across pricing, messaging, and experiences
Drive through influence and cross-functional alignment
Work together with Product, Marketing, Sales, Finance, and Global PMM leads
Empower teams around clear strategy and priorities

Requirements

10+ years in product marketing, strategy, or related roles
Proven experience owning market strategy and business growth
Strong experience in LATAM or other emerging markets
Ability to combine data, customer insight, and strategy to drive decisions
Track record of influencing senior leaders and cross-functional teams
Strong leadership skills with experience building and scaling teams

Adobe

4.2 Glassdoor

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Founded in 1982

San Jose, CA, US

40K employees (5,864 in marketing)

www.adobe.com

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88% CEO approval