Responsibilities

• Defines and leads the enterprise product marketing strategy for the International commercial truck portfolio across all market segments sold in the US & Canada.
• Shapes the long-term product value proposition and market positioning strategy to drive competitive differentiation and category leadership.
• Partners with executive leadership to align product roadmap, strategic pricing, and market expansion initiatives with corporate growth objectives.
• Provides executive-level insights on market trends, competitive dynamics, regulatory changes, and emerging transportation technologies.
• Oversees go-to-market strategy and execution for all new vehicle platforms, powertrain technologies, digital services, and feature introductions.
• Leads product lifecycle marketing strategy from product concept through launch, maturity, and refresh cycles.
• Ensures integrated product storytelling across marketing, sales, dealer networks, and customer engagement channels.
• Drives coordinated launch readiness across r&d, sales, dealer operations, service, and communications functions.
• Attend and support product development reviews and leadership “Pulse Wall” status meetings, lead pilot build order solicitation and oversee marketing fleet management.
• Leverages enterprise Voice of Customer (VOC) processes to inform product strategy, marketing messaging, and customer experience improvements.

Requirements

• Bachelor's degree and at least 11 years of marketing, sales, parts, service operations, product-related, or other relevant experience in the commercial vehicle (or related) industry
• At least 6 years of management experience
• Master's degree and at least 9 years of marketing, sales, parts, service operations, product-related, or other relevant experience in the commercial vehicle (or related) industry
• At least 6 years of management experience
• At least 14 years of marketing, sales, parts, service operations, product-related, or other relevant experience in the commercial vehicle (or related) industry
• At least 6 years of management experience
• Additional Requirements: Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)

Nice To Have

• Deep understanding of commercial truck markets, multi-channel distribution models, fleet purchasing dynamics, regulatory requirements, and transportation industry trends.
• Demonstrated success leading product marketing strategy and large-scale product launches in complex B2B industries.
• Proven ability to translate technical product capabilities into differentiated market positioning and customer value propositions.
• Strong financial and business acumen with experience aligning marketing strategies to revenue and profitability objectives.
• Exceptional leadership, organizational development, and talent management capabilities.
• Ability to influence executive stakeholders and lead cross-functional teams in a matrixed organization.
• Outstanding communication and executive presentation skills.