Responsibilities

• Lead product marketing for Aristocrat Interactive content launches, ensuring priority games and content releases are supported with clear positioning, compelling messaging, launch narratives, and practical go-to-market materials.
• Lead the launch marketing approach for interactive content from early planning through post-launch optimization, helping teams understand what is launching, why it matters, who it is for, and how it should be positioned with customers.
• Partner closely with Product, Commercial, Customer Success, Creative, Analytics, Legal, Compliance, and regional teams to coordinate launch readiness, align collaborators, and support consistent execution across markets.
• Translate product features, roadmap priorities, market context, and customer needs into clear product stories, sales enablement tools, launch briefs, and customer-facing materials.
• Support the development of scalable launch frameworks, templates, workflows, and operating rhythms that improve consistency, speed, and quality across interactive content launches.
• Work with Creative and launch delivery partners to ensure required promotional assets, product information, content packages, and supporting materials are accurate, complete, and ready for market.
• Partner with Customer Marketing and Commercial teams to see opportunities to extend launch impact through customer-specific positioning, promotional support, and post-launch engagement.
• Use performance data, customer feedback, market signals, and internal takeaways to optimize launch materials, messaging, and ongoing content support after release.
• Track launch effectiveness and content performance indicators, helping the team understand what is working, where improvements are needed, and how future launches can be stronger.
• Analyze market trends, competitor activity, player behavior, and customer needs to find opportunities to strengthen Aristocrat Interactive’s content positioning and commercial relevance.

Requirements

• 8+ years of experience in product marketing, content marketing, launch marketing, go-to-market strategy, or related marketing roles, ideally within iGaming, gaming, entertainment, technology, or another content-led business.
• Shown experience supporting sophisticated product or content launches, with the ability to connect product strategy, customer needs, commercial priorities, and marketing execution.
• Solid understanding of interactive gaming, regulated online real-money gaming, iGaming content, or adjacent digital entertainment markets.
• Ability to turn product details, features, roadmap priorities, and technical information into clear, compelling narratives for customers, sales teams, executives, and cross-functional partners.
• Experience developing sales enablement materials, product positioning, launch briefs, messaging frameworks, customer-facing materials, and post-launch optimization plans.
• Strong cross-functional leadership skills, with the ability to align collaborators across Product, Commercial, Customer Success, Creative, Analytics, Legal, Compliance, and regional teams.
• Analytical approach with the ability to use data, feedback, and market insight to improve launch effectiveness and ongoing content performance.
• Strong communication skills, with the ability to engage senior partners and build positive relationships internally and externally.
• Ability to operate in a fast-moving environment, handle multiple priorities, and bring structure to complex launch activity.
• Collaborative leadership style with the ability to mentor others, improve ways of working, and help build a scalable product marketing function.

Benefits

• This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.