Responsibilities

• Develop and implement a long-and short-term marketing strategy to drive sustained product portfolio growth.
• Collaborate on product development strategies to ensure continued segment growth over a long-term horizon.
• Develop and lead the execution of integrated commercial launch and market development plans in the diabetes technology space including core strategies, tactics, financial objectives, budgets and staffing requirements.
• Curate a portfolio of marketing tools to support the needs of the Sales Team.
• Analyze market performance against KPI benchmarks and the competitive environment and develop appropriate action.
• Manage expenses within budget, maximizing effectiveness and efficiency.
• Develop and implement HCP-focused and consumer-focused strategies to ensure the optimal marketing mix and consistent messaging.
• Lead, motivate and develop a team of marketing professionals to support exceptional commercial tactical execution and creativity across a matrix organizational structure.
• Develop key internal stakeholder relationships to ensure smooth, integrated operation of major projects. Internal stakeholder groups include Regulatory/Quality, R&D, Customer Service, Legal, Market Access and Finance.
• Ensure an optimal Sales & Marketing working platform through consistent communication with the sales team and regular field travel.

Requirements

• Bachelor’s degree required, preferably in Business or Marketing with 8+ years of related work experience. An MBA or advanced degree preferred.

Preferred

• Medical Device or Pharmaceutical industry marketing experience preferred.
• Experience creating and implementing a consumer-focused strategy.
• Demonstrated experience leading a function and team within a matrix organization to operate effectively across multiple channels.
• Strong experience in healthcare environment.
• Experience developing and commercializing new products/line extensions.
• Diabetes experience or knowledge preferred.
• Experience building, leading, motivating and managing a team.
• Experience building and supporting career development pathways to improve the skills of the team.
• Strong communication skills both written and oral.
• Strong interpersonal skills.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• And additional employee wellness programs