Responsibilities

• Act as the voice of the customer for DSP-led commerce and app growth products.
• Build deep understanding of buyer motivations, constraints, and decision criteria.
• How commerce, performance, and RMN budgets are actually allocated.
• What customers say they want vs what they actually buy.
• Define ICPs and buying personas.
• Prioritize use cases.
• Pressure-test internal assumptions.
• Be the internal arbiter of market reality when opinions diverge.
• Define what “Commerce in the DSP” means — outcomes, ICPs, use cases, and differentiation vs RMNs, retail media platforms, and performance DSPs.
• Build and own the end-to-end commerce narrative: problem framing rooted in customer pain; clear value proposition tied to measurable outcomes; why DSP-native commerce vs alternatives.