Director of Product Marketing at Future Publishing | New York City, NY | $162K/yr – $190K/yr

Future Publishing

Director of Product Marketing

New York City, NY (Hybrid)

$162K/yr – $190K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the end-to-end GTM and PMM cadence, unifying product, sales, and marketing to drive scale and market share.

GTM Architecture & Strategy: Define the framework and multi-channel distribution to maximize LTV and market reach.
Commercial Enablement Engine: Build training and programs that turn sales enablement into a revenue engine for high-value deals.
Organizational Leadership: Align Product, Sales, and Operations so the commercial voice informs early product ideation.

Job Description

GTM Architecture & Strategy: Define and lead the overarching GTM framework for the entire commercial organization. You will own the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share.
Category Creation and Positioning: Develop the high-level narratives that define our place in the media landscape. You will move beyond "features" to build a compelling "Future" brand story that solves complex institutional pain points and positions us as an indispensable partner.
Strategic Market Intelligence: Act as the internal "Voice of the Market." You will combine competitive intelligence, macro-economic trends, and buyer behavior into relevant insights that pivot the product roadmap and corporate strategy.
Commercial Enablement Engine: Transform sales enablement from "collateral creation" into a "revenue engine." You will design the training programs and strategies that empower our global sales team to win high-stakes, multi-million dollar deals.
Organizational Leadership: Create deep synchronization between Product, Sales and Operation. You ensure that the "Commercial" voice is heard at the earliest stages of product ideation.
Operational Excellence: Build repeatable, scalable methodologies for product launches, internal communications, and feedback loops. You will institutionalize PMM excellence across the organization.
Team Leadership & Talent Development: Manage a team of Product Marketing Managers. You will be responsible for their career trajectories, output quality, and the culture of the PMM function

8–10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space
at least 5+ years in a dedicated people management role
Experience with pricing strategy frameworks and selling methodologies
Experience in the modern Revenue Stack: Salesforce, Asana/Jira, Looker/Tableau (or similar BI tools)
Bachelor’s degree or equivalent practical experience (if specified)

Expertise in the modern "Revenue Stack": Salesforce, Asana/Jira, and Business Intelligence tools (e.g., Looker, Tableau)
Experience with pricing strategy frameworks and selling methodologies
An Industry Authority: You have 8–10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role
An Executive Communicator: You can simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs
A Growth Architect: You have experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution
A Data-Driven Visionary: You balance "gut feel" with deep analytical rigor. You use Salesforce data, market research, and win/loss analysis to defend your strategic bets
A Culture Builder: You lead with empathy. You know how to build a team that is engaged