Future Publishing

Director of Product Marketing

New York, USA (Hybrid)

$162K/yr – $190K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-functional GTM leadership and PMM strategy to accelerate revenue and market share.

  • Own GTM framework, pricing/packaging, and multi-channel distribution for the commercial org.
  • Must-have: 8–10+ years in product marketing with leadership experience.
  • Standout: Proven ability to turn PMM into a revenue engine via sales enablement.

Job Description

Responsibilities

  • You will report to the VP, Commercial Product
  • GTM Architecture & Strategy: Define and lead the overarching GTM framework for the entire commercial organization. You will own the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share.
  • Category Creation and Positioning: Develop the high-level narratives that define our place in the media landscape. You will move beyond "features" to build a compelling "Future" brand story that solves complex institutional pain points and positions us as an indispensable partner.
  • Strategic Market Intelligence: Act as the internal "Voice of the Market." You will combine competitive intelligence, macro-economic trends, and buyer behavior into relevant insights that pivot the product roadmap and corporate strategy.
  • Commercial Enablement Engine: Transform sales enablement from "collateral creation" into a "revenue engine." You will design the training programs and strategies that empower our global sales team to win high-stakes, multi-million dollar deals.
  • Organizational Leadership: Create deep synchronization between Product, Sales and Operation. You ensure that the "Commercial" voice is heard at the earliest stages of product ideation.
  • Operational Excellence: Build repeatable, scalable methodologies for product launches, internal communications, and feedback loops. You will institutionalize PMM excellence across the organization.
  • Team Leadership & Talent Development: Manage a team of Product Marketing Managers. You will be responsible for their career trajectories, output quality, and the culture of the PMM function.

Requirements

  • An Industry Authority: You have 8–10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
  • Expertise in the modern "Revenue Stack": Salesforce, Asana/Jira, and Business Intelligence tools (e.g., Looker, Tableau).
  • Experience with pricing strategy frameworks and selling methodologies.
  • An Executive Communicator: You can simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs.
  • A Growth Architect: You have experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution.
  • A Data-Driven Visionary: You balance "gut feel" with deep analytical rigor. You use Salesforce data, market research, and win/loss analysis to defend your strategic bets.
  • A Culture Builder: You lead with empathy. You know how to build a team that is engaged.

    Benefits

    • Uncapped leave, because we trust you to manage your workload and time
    • When we hit our targets, enjoy a share of our profits with a bonus
    • Refer a friend and get rewarded when they join Future
    • Well-being support with access to our Colleague Assistant Programs
    • Opportunity to purchase shares in Future with our Share Incentive Plan

    Marketing Team

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