Responsibilities

• Architect Audience-Specific GTM Strategies: Develop and execute solution plans based on deep understanding of target markets, regional landscapes, and vertical-specific issues.
• Own Contextualized Messaging: Build positioning and narratives that unify Samsara’s platform vision in specific regions and segments, ensuring it reflects their priorities and "speaks their language".
• Drive Pipeline and Bookings: Partner closely with Sales and Marketing to develop content and campaigns specifically designed to achieve bookings targets for your assigned regions and verticals.
• Lead Regional & Vertical Product Launches: Own the launch of regional- and vertical-specific capabilities, ensuring the roadmap is technically sound and aligns with field enablement.
• Develop Deep Buyer Insights: Identify key buyers and develop personas to understand the buying journey and how they evaluate technology decisions.
• Empower the Field: Create high-priority enablement content, including playbooks, battlecards, and presentations.
• Analyze Market Performance: Use data to craft and adjust strategies to improve performance and velocity.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
• Hire, develop and lead an inclusive, engaged, and high performing team

Requirements

• Experience: 7+ years in Product and/or Solutions Marketing (B2B SaaS preferred) and 5+ years of experience building and leading high-performing teams.
• Leadership: Proven success in management and development, with the ability to lead cross-functionally across Product, Engineering, and Sales.
• Customer Focus: Customer-centric marketer with a focus on pipeline generation and acceleration, and proven track record of reducing cognitive load for GTM teams and customers alike.
• Communication: Exceptional written and verbal communication skills; ability to distill complex technical ideas into bold, strategic narratives.
• Education: Bachelor’s degree required.

Preferred

• Solution Mindset: Experience integrating multiple offerings into a broader solution that creates additional value for buyers.
• Relevant Experience with our Regions & Verticals: Experience managing regionally distributed teams or launching products in international markets like EMEA or Mexico. Experience marketing or selling into Public Sector a plus.
• Agility: Ability to thrive in ambiguity and lead without a playbook in a fast-moving, outcome-focused environment.
• Advanced Degree: MBA or relevant Master’s degree preferred.

Benefits

• Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more.
• Flexible Working
• At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely.