Director, Product Marketing

InMobi

Director, Product Marketing - DSP

San Mateo County, CA (On-site)

$206K/yr – $270K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive product marketing for DSP-led commerce and app growth, aligning customer insights with measurable business outcomes and cross-functional launches.

Must-have: proven product/platform marketing within Adtech or retail media that drives adoption and revenue.
Standout: track record shaping PLG and SLG motions in high-growth tech.

Job Description

Responsibilities

Act as the voice of the customer for DSP-led commerce and app growth products.
Build a deep understanding of buyer motivations, constraints, and decision criteria.
Prioritize the highest-impact use cases.
Pressure-test internal assumptions.
Serve as the internal arbiter of market reality when perspectives diverge.
Define what “Commerce in the DSP” means — including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs.
Build and own the end-to-end commerce narrative, including problem framing rooted in customer pain points, a clear value proposition tied to measurable business outcomes, and a compelling articulation of why DSP-native commerce versus alternative solutions.
Own the product marketing strategy and narrative for app user acquisition, user re-engagement, and retargeting and lifecycle marketing.
Position these capabilities as inputs into commerce and lifecycle outcomes — not isolated performance tactics.
Define ICPs, buying triggers, and success metrics for growth and performance marketers.

Requirements

Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem
Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth
Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made
Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets
Ability to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategy
Track record of partnering closely with Product teams to influence roadmap decisions and drive successful product launches
Experience executing both PLG and SLG go-to-market motions in high-growth technology environments
Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and senior executives
Experience building and mentoring product marketing talent and establishing scalable product marketing practices
Comfort operating in a fast-paced, ambiguous environment where priorities evolve, and strategic judgment is essential

Benefits

Competitive salary and RSU grant (where applicable)
High-quality medical, dental, and vision insurance (including company-matched HSA)
401(k) company match
Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
Substantial maternity and paternity leave benefits and compassionate work environment
Flexible working hours to suit everyone
Wellness stipend for a healthier you!
Free lunch is provided in our offices daily
Pet-friendly work environment and robust pet insurance policy
Employee Assistance Program (EAP)

InMobi

Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions.We have grown InMobi Advertising to one of the largest platforms for advertisers and publishers to reach their customers on mobile devices. In 2019, InMobi built Glance, a platform that is helping consumers around the globe discover everything they love on their lock screen and other surfaces. Tomorrow, we see a convergence of AI, Advertising, Entertainment, and Shopping to create personal mobile experiences on a mass scale, ushering in the Surface Economy.

Founded in 2007

Singapore, Singapore

304 employees (25 in marketing)

www.inmobi.com