Responsibilities

• Build and Lead the Voice of the Market Program
• Establish and scale a company-wide Voice of the Market strategy that captures customer, prospect, partner, analyst, and industry insights.
• Develop systematic approaches to collecting, synthesizing, and operationalizing customer feedback.
• Create repeatable programs that ensure customer and market insights directly influence product strategy, positioning, messaging, and GTM priorities.
• Serve as the organization's expert on customer needs, buying behavior, market trends, and emerging opportunities.
• Own Customer Insights and Research
• Design and execute qualitative and quantitative research programs, including customer interviews, win/loss analysis, surveys, advisory boards, and market studies.
• Partner with Product, Customer Success, and Sales to identify evolving customer needs and unmet opportunities.
• Develop customer segmentation, buyer insights, and market understanding that inform product and GTM strategy.
• Translate research findings into actionable recommendations for executives and cross-functional stakeholders.

Requirements

• 10+ years of experience in Product Marketing, Market Intelligence, Competitive Intelligence, Analyst Relations, Strategy, or related disciplines.
• Proven experience building customer insights, market intelligence, or Voice of the Customer/Market programs from the ground up.
• Strong background in analyst relations and managing relationships with industry analysts.
• Experience leading competitive intelligence initiatives that drive measurable business impact.
• Demonstrated success influencing executive decision-making through research and strategic insights.
• Experience managing and developing high-performing team members.
• Exceptional communication, storytelling, and executive presentation skills.
• Strong analytical skills with the ability to connect disparate signals into strategic recommendations.
• Hands-on experience using AI-powered tools such as Gong, Claude, ChatGPT, and related technologies to accelerate research and insight generation.
• Ability to thrive in fast-paced, high-growth environments.

Preferred

• Experience in B2B SaaS, commerce, marketing technology, or enterprise software.
• Background in category creation, market development, or thought leadership initiatives.
• Familiarity with modern research, intelligence, and analytics platforms.
• Experience supporting executive teams, board-level discussions, and strategic planning processes.

Benefits

• You’ll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.