Responsibilities

• Own positioning, messaging, and go-to-market strategy across Aptean’s portfolio of industry-specific solutions
• Build and maintain a deep understanding of the competitive landscape, market dynamics, and customer needs across our key verticals
• Enable Sales proactively — get ahead of their needs, equip them with tools and insights, and build a relationship of trust and forward momentum
• Drive thought leadership by representing Aptean at events, conferences, and in written content as an industry voice
• Partner closely with Product Management to ensure roadmap and positioning are aligned with real market demand
• Lead, coach, and develop a team of product marketers across regions

Requirements

• An experienced B2B marketing professional with a background in product marketing, strategic marketing, or a closely adjacent field — ideally in SaaS or enterprise software
• A strong communicator and storyteller who can distill complex, multi-product portfolios into sharp, simple messages that resonate with buyers
• Skilled in competitive research, market analysis, and translating insights into differentiated positioning
• Comfortable and confident speaking publicly — on stage at industry events, in customer conversations, and as a contributor to thought leadership content
• A relationship-builder and trusted partner to Sales, Strategy, Product teams that works alongside them with a consultative approach.
• Highly organized and able to manage multiple priorities, timelines, and stakeholders without losing focus

Preferred

• Experience in technology marketing across adjacent industries such as supply chain, manufacturing, distribution, or enterprise software
• A track record of building teams where former direct reports would follow you to the next opportunity
• Experience representing a brand on stage or in media as a credible industry voice
• Familiarity with GTM tools, marketing analytics, and funnel-based performance measurement

Benefits

• Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth. You’ll join a leadership team that bets on people — their personality, ambition, and ability to learn — over checkbox credentials. This is a high-visibility role with direct access to executive leadership and real opportunity to shape how a global software company tells its story.