Director of Product Marketing, AI Commerce at Microsoft | Mountain View, CA | $131K/yr – $272K/yr

Microsoft

Director of Product Marketing, AI Commerce

Mountain View, CA (Hybrid)

$131K/yr – $272K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own insight-driven AI commerce positioning and cross-functional GTM leadership with a focus on customer listening, market shifts, and monetization opportunities.

Customer insights, market signals, and competitive intelligence drive roadmap and messaging decisions.
Lead end-to-end GTM and enablement across product, marketing, sales, and partners to drive adoption and growth.
Partner with Product and Engineering to shape strategy, influence product lifecycles, and align across AI, Bing, Copilot, Edge, and merchant ecosystems.

Job Description

Responsibilities

Customer & Market Insight Leadership
Lead customer listening strategies to understand evolving shopper, merchant, advertiser, and partner needs, synthesizing research, usage trends, and competitive insights to inform strategy.
Anticipate market shifts, competitive threats, and whitespace to define Microsoft’s leadership position, partnering with field and sales teams to influence roadmap prioritization.
Product Positioning, Messaging & Narrative
Define differentiated positioning and compelling value propositions, translating complex AI capabilities into business impact narratives with proof points and use cases.
Drive consistent storytelling and alignment across Product, Communications, Sales, and Marketing, shaping the broader category narrative for AI-enabled commerce.
Go-to-Market Leadership & Enablement
Lead end-to-end GTM strategies—defining launch readiness, success metrics, segmentation, adoption, and growth plans—and orchestrate integrated release motions across launches, tentpole events, and partner activations.
Equip Sales, Business Development, Marketing, and partner teams with positioning, scenarios, and competitive differentiation through scalable enablement materials, playbooks, and training assets.
Product Strategy & Cross-Functional Partnership
Serve as a strategic partner to Product and Engineering throughout the product lifecycle, influencing roadmap with customer empathy, market insight, and competitive perspective.
Frame business opportunities, prioritize customer problems, and identify monetization pathways for emerging AI commerce scenarios.
Collaborate across Microsoft AI, Bing, Copilot, Edge, Advertising, Merchant, and partner ecosystems to align product and GTM priorities.
Thought Leadership & Industry Engagement
Represent Microsoft’s AI commerce strategy in customer conversations, executive briefings, and industry events. Position Microsoft as a leader in conversational commerce, contributing to executive presentations, blogs, keynotes, and external storytelling.

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975

Redmond, Washington, US

237K employees (11,715 in marketing)

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