Director, Product Marketing, Ads Monetization at Walmart Connect | San Bruno, CA | $143K/yr – $286K/yr

Walmart Connect

Director, Product Marketing, Ads Monetization

San Bruno, CA (On-site)

$143K/yr – $286K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own monetization strategy and GTM across Walmart Connect’s ad portfolio, turning platform capabilities into advertiser value and revenue growth.

Lead GTM for Sponsored Search and programmatic, translating product capabilities into advertiser outcomes and revenue impact.
Build pricing, packaging, and adoption programs with cross functional partners to drive utilization and portfolio growth.
Establish measurement and governance to track adoption, outcomes, and performance for the monetization portfolio.

Job Description

Lead monetization product marketing strategy across Walmart Connect’s revenue driving advertising portfolio.
Own the adoption, commercialization, and business success of monetization capabilities, with accountability for advertiser utilization, revenue growth, customer understanding, sales confidence, and measurable GTM impact.
Own go to market strategy, positioning, and commercialization plans for Sponsored Search, programmatic advertising, audience targeting, bidding and auction optimization, campaign automation, personalization, ad relevance, and pricing capabilities.
Partner closely with Product, Engineering, Revenue, Sales, Product Analytics, Measurement Insights, Strategy, and Marketing teams to shape monetization strategy and business outcomes.
Serve as a trusted strategic advisor to senior leaders, influencing product strategy, adoption priorities, investment decisions, business narratives, and roadmap direction through customer insights, market intelligence, and performance data.
Translate complex platform capabilities into compelling customer value propositions, messaging frameworks, sales narratives, and commercialization strategies that accelerate adoption and revenue growth.
Lead advertiser adoption strategies for programmatic and API based buying solutions, ensuring successful launch execution, market penetration, and long term utilization.
Collaborate with Product and Revenue leadership on pricing, packaging, and monetization strategies that maximize advertiser value and platform growth.
Ensure monetization innovations are incorporated into sales motions, advertiser use cases, enablement programs, and commercialization plans.
Establish measurement frameworks, success metrics, and business reviews to track adoption, utilization, customer outcomes, revenue impact, and portfolio performance.

10+ years of experience in Product Marketing, Portfolio Marketing, Revenue Marketing, or related GTM roles.
5+ years of people leadership experience.
Proven success driving product adoption, attach, cross-sell, upsell, expansion, or portfolio growth.
Experience working in a complex, matrixed, multi-product organization.
Strong partnership skills with PMM, Product, Sales, Marketing, and analytics or strategy teams.
Ability to translate product capabilities into compelling advertiser-facing value propositions.
Experience building scalable GTM playbooks, enablement, positioning, and adoption programs.
Strong analytical skills and comfort using product usage, advertiser, funnel, and revenue, & market/competitive data to guide decisions.
Excellent executive communication skills and ability to influence senior cross-functional stakeholders.
Experience supporting international markets preferred, especially US and China.

Masters: Business Administration
Experience supporting international markets preferred, especially US and China.

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam\'s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005

Hoboken, New Jersey, US

2.5K employees (519 in marketing)

www.walmartconnect.com