Own the end-to-end PLG growth engine, aligning self-serve GTM, activation, and lifecycle initiatives to drive sign-ups, activation, and expansion, with clear executive reporting.

• Growth ownership: Build and scale a PLG function and end-to-end funnel from first touch to activated clients.
• In-product experimentation: Design and run growth experiments inside the product to identify and scale high-impact levers.
• Activation and lifecycle partnership: Collaborate with Customer Success to systematically activate new clients and drive ongoing expansion.