Responsibilities

• Partner closely with Merchandising and Product teams to translate product strategies into clear marketing narratives; develop product marketing frameworks that highlight key styles, categories, and seasonal assortments.
• Own brand calendar creating a strategic rhythm of storytelling that supports brand and business goals.
• Develop strategy and execute product campaigns that stand out across the brand ecosystem and beyond.
• Ensure product marketing aligns with the broader brand voice and positioning.
• Lead the development of integrated marketing campaigns that bring product stories to life across channels including but not limited to site, stores, app, email and social.
• Ensure campaigns deliver a cohesive brand message across all customer touchpoints and in accordance with the brand calendar.
• Build and maintain integrated marketing calendars aligned with product launches and merchandising strategies.
• Lead brand media strategy and execution, bring product marketing off brand channels.
• Serve as a key connector between Marketing, Merchandising, Creative, E-commerce, and Retail teams.
• Align stakeholders around campaign objectives, messaging, and timelines.

Requirements

• 8–12+ years of marketing experience with a focus on product marketing, integrated marketing, or brand marketing.
• Proven ability to translate product strategies into successful marketing campaigns.
• Strong cross-functional leadership skills with experience partnering closely with merchandising and creative teams.
• Data-driven mindset with strong analytical and strategic thinking skills.
• Excellent communication and storytelling abilities.

Nice to Have

• Experience within fashion, retail, or consumer brands strongly preferred.

Benefits

• Health & Well-Being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.