Director, Performance Media

New York City, NY (On-site)

$121K/yr – $194K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and lead paid media strategies across search, social, and programmatic channels to meet brand objectives, run day-to-day campaign operations and reporting, and drive best practices through knowledge sharing and cross-team collaboration.

  • Own campaign strategy and execution across paid media platforms
  • Lead daily campaign workflow, activation, maintenance, and performance reporting
  • Foster team collaboration and knowledge sharing to optimize campaigns

Job Description

Responsibilities

  • Design and execute strategies for leveraging paid media on across performance platforms (search, social, programmatic) to deliver against brand objectives
  • Direct and manage the daily workflow of campaigns including proposal development, campaign activation and maintenance, and post-buy recaps; monitor and report on campaign performance
  • Develop and maintain quality control procedures; review client deliverables ensuring high quality and accuracy
  • Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Adopt established account management standards and program management best practices
  • Assist in the development and documentation of best practices for improving communication and collaboration within the team
  • Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Foster strong relationships with internal teams and client groups
  • Embrace and encourage a culture based on teamwork, collaboration, and curiosity

Requirements

  • 7+ years of media buying experience across paid social, search, digital, and programmatic
  • 3+ years of experience managing a team and direct reports
  • Experience in performance platforms such as The Trade Desk, DV360, TikTok, Facebook, and Twitter
  • Strong leadership skills and professionalism; comfortable presenting ideas to senior leaders
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, communication, and project management skills
  • Previous client facing experience with the ability to provide strategic insight and effective partnership with leaders
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
21

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