Responsibilities

• Develop and execute a comprehensive performance marketing strategy across all channels including Google, Meta, marketplaces, email, affiliates, DSPs, and emerging platforms.
• Develop advanced marketing mix modeling (MMM) frameworks to measure channel effectiveness, optimize media allocation, and inform data-driven investment decisions across global markets.
• Collaborating with other teams in Global and Regional marketing to oversee and guide media planning and buying for both digital and offline channels.
• Partner closely with content, ecommerce, and analytics teams to ensure campaigns are aligned with business objectives optimized for performance and drive learnings into future activity.
• Manage budgets and allocate spend effectively to maximize ROI while balancing short-term performance with long-term brand growth.
• Build and mentor a high-performing team that thrives on innovation, collaboration, and accountability.
• Act as a player-coach by providing hands-on support when needed while empowering your team to excel.
• Stay ahead of industry trends and bring fresh ideas to test and scale new opportunities.
• Establish strong relationships with media partners, agencies, and technology vendors to ensure best-in-class execution.

Requirements

• Bachelor degree in Marketing, Business or related field.
• Proven global experience leading performance marketing and media planning across a wide range of channels both digital and traditional.
• Strong working understanding of building MMM’s to refine and optimize marketing media mix.
• Deep understanding of paid search paid social, programmatic, affiliate marketing, and marketplace advertising.
• Strong background in offline media buying as well as OTT and connected TV.
• Exceptional analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience managing large budgets and delivering measurable results.
• Comfortable operating in a fast-paced environment and adapting to changing priorities.

Preferred

• A collaborative leader who can inspire teams and work cross-functionally with senior stakeholders.
• Strong communication skills with the ability to collaborate, influence, and motivate teams at all levels across the company.
• Big picture thinker, with experience communicating with, and presenting to, an executive level audience.
• Can multi-task and perform under pressure and willingness to roll-up sleeves and do the work alongside the team as required for flawless execution.
• Ability to develop strong relationships with multiple departments in a large, matrixed organization.
• Strong reporting and analytics skills with ability to synthesize complex data points into simple, business-focused recommendations.
• Data-driven in your decision making, and when you don't have data, you identify other means of insights
• Solid business acumen; sound business-sense and judgment.
• Skill in navigating ambiguity and ability to help teams navigate to move forward.
• Comfortable with change management and process reinvention.