Director of Performance Marketing, Lodging at Delaware North | District of Columbia, USA | $112K/yr – $151K/yr

Delaware North

Director of Performance Marketing, Lodging

District of Columbia, USA (Remote)

$112K/yr – $151K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive revenue growth through end-to-end digital demand and media optimization for a hotel portfolio.

Own paid media strategy across search, social, and programmatic channels.
Must-have: proven ability to move topline revenue with integrated digital investments.
Standout: experience with Marriott/IHG ecosystems and platforms like Ignite, Boost, and Koddi.

Job Description

Responsibilities

Develop demand and channel strategies that improve RevPAR, occupancy pacing, ADR, loyalty contribution, and channel profitability
Align paid media investments with revenue and distribution strategies to drive efficient, measurable growth
Direct activation and optimization across paid search, PMAX, paid social, programmatic media, OTA merchandising, and chain commercial systems
Guide agency and shared digital teams on targeting, pacing, testing frameworks, and efficiency improvements while maintaining alignment with campaign priorities
Translate channel performance, demand trends, pacing shifts, and audience insights into actionable revenue‑driving decisions and clear communication for stakeholders
Coordinate timing of paid media, promotions, and campaign launches while ensuring cohesion between upper‑funnel brand awareness and lower‑funnel demand tactics
Advance adoption of Marriott and IHG demand systems, identify integration opportunities, track platform innovations, and lead test‑and‑learn roadmaps that improve conversion and direct share

Requirements

Bachelor’s degree required; MBA preferred
Minimum of 8 years of digital or performance marketing experience across independent and branded hotel environments
Strong fluency with Marriott and IHG’s commercial ecosystem tools and data platforms such as Ignite, Boost, and Koddi
Proven success driving topline revenue through integrated optimization and digital investment strategy
Experience directing enterprise-level digital resources and agency partners

Benefits

Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts

Delaware North

3.5 Glassdoor

Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.

Founded in 1915

Buffalo, New York, USA

13K employees (345 in marketing)

www.DelawareNorth.com

57% recommend to a friend

65% CEO approval