Director, Performance Marketing (Hands-On) at Swell Media | Kansas City, MO

Swell Media

Director, Performance Marketing (Hands-On)

Kansas City, MO (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive performance leadership for ecommerce and lead-gen on behalf of top clients, owning outcomes and client growth strategies.

Own performance outcomes across a portfolio with revenue, CAC/CPA, and ROAS targets.
Must-have: 8+ years in performance marketing with agency leadership.
Standout: Leads cross-functional growth initiatives and builds high-performing teams.

Job Description

Responsibilities

Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Architect and oversee full-funnel, audience-led strategies tailored to Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals) and Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Oversee execution across all core performance channels: Primary - paid search, paid social; Secondary - programmatic, affiliate, CTV, and emerging platforms

Requirements

8+ years of experience in performance marketing, with leadership roles in an agency environment
Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
Deep expertise across paid media platforms, analytics, and marketing technology
Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
Strong track record in new business, client growth, and senior stakeholder management
Experience operating within or alongside integrated media organizations or holding companies preferred
Exceptional leadership, strategic thinking, and communication skills

Preferred

Holding company experience preferred

Benefits

The chance to be a part of a growing company and the next success story
Amazing opportunities for career development
Recognition programs
Employee referral bonus
Hybrid work schedule; 2 days in the office, 3 days working from home
Fun and collaborative work environment
Casual dress code
Insurance Coverage (medical, dental, vision, life, and disability)
401(k) retirement plan, with employer 4% match
Work/life benefits, including mental health and wellbeing support

Swell Media

Our vision is clear. We want to be the most effective, insights-driven media agency anywhere, by crafting purposeful media solutions to help you overcome challenges today and prepare for tomorrow.

Founded in 2013

Portsmouth, New Hampshire, USA

27 employees (15 in marketing)

www.swell-media.com