Director of Performance Marketing Full Time at Sun Tan City | Louisville, KY | $80K/yr – $100K/yr

Sun Tan City

Director of Performance Marketing Full Time

Louisville, KY (On-site)

$80K/yr – $100K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own end-to-end performance marketing to design, test, and optimize audience-driven campaigns across SMS, email, push, and lead-gen ads, leveraging Salesforce and close collaboration with creative partners to drive measurable guest outcomes.

Campaign strategy, audience targeting, offers, creative, deployment, optimization, and reporting
1P guest data segmentation and personalized journeys for multi-location promotions
Execute and measure programs in Salesforce with agency partners to maximize open rates and conversions

Job Description

Responsibilities

Own the end-to-end development of performance marketing campaigns, including strategy, audience selection, offer creation, copy development, deployment, optimization, and reporting
Create personalized promotions & marketing programs with clear business objectives that are measurable for each guest cohort
Ex: Winback 20% of lapsed guests who haven't visited in 90+ days via series of 3 escalating offers over 21 days
Partner with Internal Creative leaders and Media agency Tombras to build custom SMS/Email/Digital Media ads designed to maximize open rate and redemption among each guest cohort
Director will execute these programs soup to nuts in Salesforce and with Tombras
Lead creation of all Performance Marketing programs for NEW concept Wellness City with 3 open locations and 3 more by end of 2026
Lead all aspects of performance marketing from accessing the data, creating cohorts, building creative, executing, and then measuring/reporting
Strong customer communication skills with experience crafting SMS, email, push, and digital marketing messages that drive measurable business results

Requirements

5-7 years experience in performance marketing is required
experience in campaign setup and measurement/reporting
Ideal candidate will have experience using Salesforce as CRM tool for building SMS/Email campaigns
On-call availability
Sitting for extended periods of time
The employee must occasionally lift and/or move up to 25 pounds

Preferred

Experience crafting SMS, email, push, and digital marketing messages that drive measurable business results
Experience using Salesforce as CRM tool for building SMS/Email campaigns
Experience with 1P guest data segmentation and 1:1 marketing programs
Experience leading performance marketing programs for multi-location concepts

Benefits

Health Insurance options (Medical, Dental, Vision)
Life Insurance & Disability Coverage options
Paid Time Off (PTO)
Flexible Scheduling
401(k) with Company Match
Daily Pay Options
Employee Discounts on Products and Services
Professional Development & Training
Casual Dress Code & Free Company Apparel
Free Tanning

Sun Tan City

3.4 Glassdoor

Since 1999, Sun Tan City has grown from a couple of tanning beds in the back of a video store to one of the nation’s premier tanning salon brands with more than 250 salons across the United States.Some tanning salons boast an advanced collection of cutting-edge equipment. Others strive to train a knowledgeable staff. And, some focus their efforts entirely on price. At Sun Tan City, we believe our clients deserve all of these and more. Sun Tan City has been in business for over twenty years and our experience shines through every aspect of our company. Click on the links to the left to learn more about us and you'll see why Sun Tan City has become one of the nation's fastest growing tanning salons.If you're interested in a career that's as bright and satisfying as a rich summer tan, look no further than Sun Tan City. We are always looking for passionate individuals to learn and grow with us in this exciting industry. You must be 18 years of age to apply.To find a location near you, please visit www.suntancity.com

Founded in 1999

Elizabethtown, Kentucky, USA

www.suntancity.com

48% recommend to a friend

60% CEO approval