Responsibilities

• Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, TikTok Ads, etc. – with the ability to be hands-on when needed
• Relentlessly test to identify new growth channels
• Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the performance marketing ecosystem.
• Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.
• Leverage SQL and Python for deep analytics, predictive modeling, and customer insights
• Develop forecasting models and own performance reporting across all marketing funnels
• Collaborate with a data team to develop and implement attribution models to evaluate the effectiveness of different channels
• Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels
• Develop a data-driven plan, setting and reporting on full-funnel KPIs to support business goals and priorities
• Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders

Requirements

• Proven experience (typically 6+ years) in performance marketing roles, with a strong track record of driving measurable results
• Mastery of paid search and paid social, and a deep understanding of other digital marketing channels and their respective best practices
• Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals
• Familiar with Marketing Automation and Attribution tools
• Knowledge of advanced data analysis tools/languages such as SQL and Python
• Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
• Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously
• Strong communication and presentation skills, with the ability to convey complex information clearly and concisely
• Experience with marketing automation platforms and CRM systems

Preferred

• A passion for cultivating authentic connections
• Individuals who embody a winning attitude
• A mindset fueled by curiosity
• Determination to hustle and overcome challenges
• An infectious enthusiasm and adaptability
• Boundless energy and relentless tenacity

Benefits

• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women\'s Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• Note: certain benefits are not provided to 1099 contract worker