Responsibilities

• Own paid acquisition performance across Meta, Google, YouTube, TikTok, and emerging platforms
• Be accountable for CAC, MER, contribution margin, and incremental growth
• Set channel strategy, budgets, testing roadmaps, and scaling plans
• Continuously pressure-test channel mix and spend allocation based on performance and incrementality
• Own ad creative strategy across all paid channels
• Define creative frameworks, testing methodologies, and learning agendas
• Partner closely with Creative to concept, brief, produce, and iterate ad creative at high velocity
• Ensure creative output balances brand integrity with performance outcomes
• Build and run a rigorous creative testing engine across formats, hooks, messaging, and creators
• Translate performance data into clear creative direction and briefs

Requirements

• 8–12 years of direct performance marketing experience , with ownership of paid media outcomes
• 4+ years operating at a Director level (or equivalent) owning acquisition strategy and results
• 4+ years of experience within consumer goods , operating in digital-first or omni-channel environments
• Hands-on experience managing seven-figure monthly paid media budgets
• Proven track record of scaling acquisition profitably
• Deep expertise across Meta, Google, YouTube, and TikTok
• Strong understanding of what drives ad creative performance in modern platforms
• Experience working closely with creative teams on performance-driven creative
• Familiarity with influencer and creator-driven ad strategies

Preferred

• Experience in sports nutrition, supplements, food & beverage, or wellness
• Experience supporting retail-aware or omni-channel growth strategies
• Familiarity with subscription or replenishment-based consumer models