Director, Performance

New York, USA (On-site)

$150K/yr – $155K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive performance media leadership for client campaigns, owning results analysis, cross-channel integration, and team development.

  • Own measurement of campaign impact and translate data into client storytelling.
  • Must-have: 3+ years managing a client and 3+ direct reports with performance reviews.
  • Standout: Experience leading internal social teams and talent growth.

Job Description

Responsibilities

  • Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story
  • Utilize online performance tracking and measurement tools
  • Represent company philosophies and expertise to external parties, including clients and partner agencies
  • Continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information
  • Drives process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.
  • Encourages exploration and a “test and learn” approach to identify new opportunities and improve business outcomes.
  • Applies agency POVs and partnership opportunities to client needs.
  • Assist with new business pitches, including research, channel recommendations, and potentially presenting to new prospects.
  • Directly manages Managers and ensures all junior team members stay on track developing skills for their level, receive actionable feedback and support their goals and growth. Identify new opportunities for team members outside of the day-today client work.
  • Manage, develop, and inspire internal social teams; foster an environment that enables action
  • Plays an active role in conflict resolution across teams. Identifies gaps, suggestions solutions and resolves problems before they escalate.
  • Manages workloads distribution, set timelines and ways of working with broader team including troubleshooting and resolving issues.
  • Provides input on staffing plan recommendations, new hires, and promotion opportunities/
  • Keep leadership up to date with team and client updates.

Requirements

  • 3+ years’ experience managing a client and 3+ direct reports and providing feedback and performance reviews.
  • Very strong experience in developing robust, creative, and innovative performance campaigns programs – in excess of $1mm annually
  • Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
  • Proficient in Facebook, Instagram, X (formerly Twitter), Snap, Pinterest, DV360, The Trade Desk, Amazon DSP, Walmart Connect, SA360, Amazon Advertising; Mastery of said platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.
  • Working knowledge of Retail Media landscape with ability to speak strategically about how to can come to life for CPG clients
  • Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
  • Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
  • Understand implications of data and privacy regulations and when to consult with experts across the organization
  • Strong analytics skills, thorough understanding of measurement and experience utilizing multiple digital media measurement tools.
  • Demonstrated ability to grow junior talent and help develop team skills / careers
  • Solid organizational skills, attention to detail, and accuracy when working with numbers
  • Strong interpersonal skills including clear communication skills and positive attitude
  • KINESSO does not require candidates to have a college degree
  • Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)

Preferred

  • 7+ years of experience in media, advertising agency, or similar media environment.
  • Extensive experience in digital media planning, including 3+ years management experience
  • Agency experience preferred
  • Knowledge of Asana or other project management platforms a plus
  • Proven ability to collaborate and work well with others in a high-pressure environment

Benefits

  • medical and dental coverage
  • 401(k) plans
  • flex spending
  • life insurance
  • disability
  • employee discount program
  • employee stock purchase program
  • paid family benefits
  • discretionary time off days
  • Appreciation Weeks and Wellness Days
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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