Director, Patient Marketing at Summit Therapeutics | Princeton, NJ | $203K/yr – $254K/yr

Summit Therapeutics

Director, Patient Marketing

Princeton, NJ (On-site)

$203K/yr – $254K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and lead the patient marketing strategy for oncology launches, focusing on NSCLC, with cross-functional alignment and a data-driven activation plan that translates clinical insight into patient education and demand.

Own the patient strategy, messaging, and value proposition informed by market research to educate and activate patients.
Lead cross-functional collaboration to deliver cohesive patient digital marketing and ensure stakeholder alignment.
Manage the Patient AOR relationship and steer high impact creative, media, and digital execution.

Job Description

Responsibilities

Lead the development and execution of patient promotional strategies and tactics to support current and future oncology launches, with an initial focus on NSCLC
Develop patient strategy, messaging, and value proposition grounded in market research, and translate insights into disease and treatment awareness initiatives that drive education, urgency, and patient activation
Partner cross-functionally with HCP Marketing, Patient Advocacy, and Omnichannel Marketing to ensure cohesive brand strategy, alignment with patient community needs, and execution of an effective patient digital marketing approach
Own the Patient Agency of Record (AOR) relationship, setting strategic direction and ensuring high-quality execution across creative, media, and digital initiatives
Establish KPIs and performance metrics to measure campaign effectiveness, inform optimization, and guide ongoing patient channel strategy
Manage patient promotional budgets to ensure efficient allocation of resources and maximize impact
Travel as needed to support business priorities and engage with key stakeholders
All other duties as assigned.

Requirements

Bachelor2s degree in Business, Marketing, or a related field; MBA or advanced degree preferred
Minimum of 10+ years of pharmaceutical or biotech commercial experience, including significant leadership in oncology patient marketing
Demonstrated experience leading the patient aspect of 1-2 major US commercial launches, preferably in oncology
Deep understanding of direct-to-consumer (DTC) strategy and patient activation in complex & competitive therapeutic areas
Direct experience managing and influencing Agency of Record (AOR) relationships across creative, media, digital, and PR
Proven ability to translate complex clinical data into clear, compelling, and compliant patient-facing messaging
Excellent strategic thinking, communication, and leadership skills
Proven ability to partner and lead cross-functional collaboration across Marketing, Insights, Market Access, Medical, Legal, and Compliance
Demonstrated record of operating successfully within regulatory, legal, and operational requirements
Ability to thrive in fast-paced, pre-launch or launch-phase environments with evolving data and priorities
Willingness to travel as business needs require

Preferred

MBA or advanced degree preferred

Summit Therapeutics

Summit Mission Statement:To build a viable, long-lasting health care organization that assumes full responsibility for designing, developing, trial execution and enrollment, regulatory submission and approval, as well as successful commercialization of patient, physician, caregiver, and societal-friendly medicinal therapy intended to: improve quality of life, increase potential duration of life, and resolve serious medical healthcare needs. To identify and control promising product candidates based on exceptional scientific development and administrational expertise, develop our products in a rapid, cost-efficient manner, and to engage commercialization and/or development partners when appropriate.We accomplish this by building a team of world class professional scientists and business administrators that apply their experience and knowledge to this mission. Team Summit exists to pose, strategize, and execute a path forward in medicinal therapeutic health care that places Summit in a well-deserved, top market share, leadership position. Team Summit assumes full responsibility for stimulating continuous expansion of knowledge, ability, capability, and well-being for all involved stakeholders and highly-valued shareholders.Summit was founded in 2003 and our shares are listed on the Nasdaq Global Market (symbol ‘SMMT’). We are headquartered in Miami, Florida, and we have additional offices in Menlo Park, California, and Oxford, UK.

Founded in 2003

Miami, Florida, USA

321 employees

www.smmttx.com