Director, Paid Media

New York City, NY (Hybrid)

$100K/yr – $130K/yrDirector/Executive8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own cross-channel paid media strategy and team leadership for a client portfolio, shaping budgets, plans, and point of view to drive client outcomes and agency growth.

Growth Leadership: Own strategy across channels, align plans to client objectives, and manage budgets and timelines.
Team & Capability: Build and coach the media team, assign work, and raise capability through training and evaluation.
POV & Opportunity Clarity: Proactively surface media opportunities and present concise, well-supported recommendations.

Job Description

Media Strategy and Planning: Lead strategic and tactical planning across channels to deliver client objectives.
Client Relationships: Build and own client relationships, understanding business goals and driving growth.
Plan Development: Develop, implement, and maintain media plans that meet strategies.
Quality & Workflow: Review recommendations before client delivery and manage daily workflow.
Budgets & Timelines: Manage client budgets and timelines, oversee reports and billing.
Negotiation & Opportunities: Assist in negotiating media contracts to maximize leverage.
Opportunity POVs: Proactively investigate media opportunities and present well-supported POVs.
Industry Trends: Stay abreast of media trends impacting client business.
Team Leadership: Manage and develop a team, delegate tasks, motivate, and evaluate performance.

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com