Director, Paid Media

New York, USA (On-site)

$100K/yr – $130K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end paid media programs for assigned clients as an Account Director, leading a team and shaping cross-channel strategies.

  • Own client relationships and multi-channel media plans aligned to objectives
  • Must-have: 8+ years paid media with client and team leadership
  • Standout: Experience guiding agency growth and cross-channel media using tools like Mediaocean and Google Campaign Manager

Job Description

Responsibilities

  • Successfully build, grow and “own” client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
  • Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies
  • Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
  • Manage and be accountable for client budgets and timelines, oversee reports and client billing
  • Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
  • Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
  • Keep abreast of media and industry trends that impact your client’s business
  • Manage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them
  • Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry
  • Work closely with team to set brand strategies and develop media plans
  • Accurately, objectively and constructively evaluate performance of direct reports
  • Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members
  • Foster an environment which encourages intelligent risk taking, innovation and creativity
  • Exhibit ambition by driving agency thought leadership and new business
  • Actively participate in new business pitches
  • Help own the financial aspects of your team – profitability by client, staffing needs, etc.
  • Partner with Media and Finance operations as it relates to media billing
  • Assist VP with media operations process and compliance of team members

Requirements

  • 8+ years of paid media experience with strong client and team leadership qualities
  • Experience planning and buying across online and offline media channels
  • Strong analytical skills and understanding of KPI’s and attribution
  • Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
  • Experience working with media management tools (e.g. Mediaocean)
Weber Shandwick logo

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001
New York, NY, US
4.4K employees (1,170 in marketing)

Traffic Signals

Monthly Visitors
74.1K
Traffic Source Mix
Search
36%
Direct
46.1%
Referral
5.6%
Social
11.7%
Paid
0.4%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size
882 (20% of company)
Median Career Experience
14 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
36

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