Responsibilities

• Lead and develop a team of Associate Directors — setting direction, aligning on priorities, and creating conditions where high-caliber practitioners perform at their ceiling.
• Translate executive direction into weekly priorities that are immediately actionable. No ambiguity about what matters most, no gap between strategy and execution.
• Foster a culture where accountability is structural and excellence is the baseline, not the aspiration.
• Invest in the growth of your Associate Directors and keep an eye on who's ready to join their ranks from the strategist team.
• Stay close enough to every account to catch friction before the client names it.
• Build a culture of early escalation and proactive communication across your team.
• Ensure every client engagement reflects Directive's methodology — LTV:CAC modeling, DiscoverabilityOS strategy, Share of SERP, and Functional Content.
• Own the standard for client-facing work before it leaves the department.
• Build the QA cadence and feedback loops that make quality consistent — not reactive.
• Show up for clients with the confidence and credibility of someone who has done this before.

Requirements

• 8+ years in paid media
• significant time spent as a Director or Associate Director at a B2B or SaaS-focused agency
• you\'ve been here before and you know what good looks like at scale
• A track record of directing experienced practitioners — coaching strong ASDs, aligning them on priorities, and moving a high-performing team with speed and clarity
• Deep fluency in paid search and paid social (Google Ads, Meta, LinkedIn required); programmatic experience a plus
• Mastery of B2B performance measurement — LTV:CAC modeling, pipeline attribution, SQL-focused goal setting
• The operational instincts that come from experience — you\'ve built the systems, you\'ve lived without them, and you move fast because you\'ve already learned the hard lessons
• Financial literacy at the department level — P&L awareness, utilization management, and the ability to connect staffing decisions to margin outcomes
• The kind of client presence that comes with seniority — calm, credible, and trusted in a room when the stakes are high
• A genuine drive to stay ahead of where performance marketing is going, including the role of AI and automation in what excellent work looks like

Preferred

• Interest in AI and automation in performance marketing
• Familiarity with DiscoverabilityOS methodology

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• Mental - Access to certified therapists through Spring Health , membership to Headspace
• Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts , complimentary One Medical membership for primary and virtual care
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time
• Annual Company-wide Retreat