Director of Paid Media

Bellevue, WA (Hybrid)

$200K/yr – $275K/yrDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own global paid media leadership and build a multi-channel, AI-enabled program that generates pipeline for B2B SaaS brands while balancing global standards with regional agility.

  • Leadership & Strategy: Scale a distributed paid media team and design end-to-end, multi-channel roadmaps (Search, Social, Programmatic, ABM) to drive measurable pipeline.
  • Cross-Functional & Measurement: Partner with Sales, Product, Finance and Marketing Ops to ensure attribution, data integrity, and ROI across the funnel.
  • Innovation & Operations: Embed AI tooling into media buying, creative optimization, and reporting while refining scalable processes and budget management.

Job Description

Responsibilities - Global Leadership: Lead and mentor a high-performing global team of paid media leaders, fostering a culture of innovation, accountability, and continuous learning. - Full-Funnel Strategy: Design and execute sophisticated, multi-channel paid media roadmaps (Search, Social, Programmatic, ABM) that drive measurable pipeline for the Auth0 and Okta brands. - Stakeholder Orchestration: Act as a key partner to Sales, Product, and Finance, effectively communicating the impact of paid media on the broader business objectives. - AI & Innovation: Lead the charge in integrating AI-driven tools and methodologies into our media buying, creative optimization, and reporting workflows. - Operational Excellence: Build and refine scalable processes and frameworks to ensure global consistency while allowing for regional nuances and agility. - Budget & Vendor Management: Oversee a significant global budget, maximizing ROI and leading strategic relationships with external agencies and platforms. - Technical Integration: Work closely with Marketing Ops and Analytics to ensure seamless tracking, attribution, and data integrity across the digital ecosystem. Requirements - Experience: 10+ years in Paid Digital Marketing with at least 8+ years of people management experience - Experience managing global, distributed teams is a significant plus - B2B Expertise: A proven track record in the B2B SaaS space, understanding the complexities of long sales cycles and high-intent lead generation - Digital Mastery: Deep technical knowledge of the paid media landscape, including advanced bid management, audience architecture, and attribution modeling - Resourcefulness & Grit: A "builder" mindset with the ability to navigate ambiguity, solve complex problems, and push through obstacles to deliver results - Communication Skills: Exceptional ability to translate complex digital strategies into compelling narratives for a wide variety of roles across the organization - Analytical Rigor: A data-obsessed approach to decision-making, with experience in Looker, Tableau, Adobe Analytics, and advanced CRM workflows & integrations - Continuous Learner: A natural curiosity for what’s next—whether it’s the latest AI breakthrough or shifts in privacy regulations—and a passion for applying that knowledge Benefits - health, dental and vision insurance - 401(k) - flexible spending account - paid leave (including PTO and parental leave)
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Okta

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Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
370 (6% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

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