Responsibilities

• Agency-wide paid media strategy, activation standards, and channel innovation
• Campaign performance across all managed platforms and client accounts
• Leadership, mentorship, and development of Media Directors and paid media specialists
• Budget strategy, pacing discipline, and media mix recommendations
• Oversight of the Reporting & Analytics function and measurement frameworks
• Evaluation and adoption of emerging advertising platforms and technologies
• Develop and execute paid media strategies across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Pinterest, Reddit, Snapchat, Display, and programmatic platforms.
• Define campaign objectives, account architecture, audience strategy, bidding approach, media mix, and testing roadmaps for the agency’s most complex and highest-value accounts.
• Oversee campaign builds, launches, budgets, pacing, and optimization cadence to ensure client goals, timelines, and performance expectations are consistently met.
• Provide hands-on activation support for new platform launches, major restructures, advanced optimization work, and high-priority client initiatives.

Requirements

• 8+ years of experience in paid media or digital marketing leadership within an agency or performance-focused environment.
• Deep, hands-on expertise across paid search, paid social, display, and programmatic platforms — including Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging social channels.
• Strong experience managing large-scale, multi-channel advertising budgets with clear accountability for ROAS, CPA, and CAC.
• Proven experience mentoring media professionals and building high-performing teams.
• Strong analytical mindset with the ability to interpret performance data, diagnose root causes, and guide strategic decisions.
• Working command of measurement infrastructure: conversion tracking, tagging, attribution, and analytics platforms.
• Strong strategic thinking and the ability to translate platform and industry developments into actionable client opportunities.
• Excellent communication and presentation skills, with the ability to build client confidence and collaborate across teams and roles.

Benefits

• Competitive salary
• 100% premium paid medical, dental and vision benefits for employees
• 401K with a salary match
• Paid holidays
• Competitive vacation and personal time-off package
• Remote working
• Company donation match – you donate, we donate
• Time off for community service – because charity can’t always wait until evenings or weekends